webinar creation

Yo, Yo, Yo! This Is How You Webinar!

A business application adopts a hip-hop persona in On24’s latest effort promoting its webinar services.

The post Yo, Yo, Yo! This Is How You Webinar! appeared first on Marketing Land.

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data vs creativity

Data Vs. Creativity: The Content Marketer’s False Choice

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a…

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