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Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
By Scott Stratten (Via: http://feedproxy.google.com/~r/unmarketing/~3/ykW0IUi7WIY/) Subscribe on iTunes RSS Feed On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of…
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