Social Media Marketing with Influencers

How to Protect Your Brand When Working With Social Media Influencers

How to Protect Your Brand When Working With Social Media Influencers by Paul Johnson  Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for “League of Legends” helped the game become the…

Slow growing email marketing list

4 ways to revamp your email creation process

If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.

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