Social Media Marketing with Influencers

How to Protect Your Brand When Working With Social Media Influencers

How to Protect Your Brand When Working With Social Media Influencers by Paul Johnson  Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for “League of Legends” helped the game become the…

Google Chrome Extension for Businesses

4 Google Chrome Extensions For Digital Marketers

Hey digital marketers, do you use Google Chrome? Then check out contributor Steve Olenski’s list of useful Chrome extensions.

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Measuring Marketing Efforts

What To Measure Beyond Sales & Leads in Content Marketing

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?

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