Measuring Marketing Efforts

What To Measure Beyond Sales & Leads in Content Marketing

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?

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webinar creation

Yo, Yo, Yo! This Is How You Webinar!

A business application adopts a hip-hop persona in On24’s latest effort promoting its webinar services.

The post Yo, Yo, Yo! This Is How You Webinar! appeared first on Marketing Land.

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The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn’t delegate.

Publicity that Can’t Be Bought | Podcast

By Scott Stratten (Via: http://feedproxy.google.com/~r/unmarketing/~3/ykW0IUi7WIY/) Subscribe on iTunes RSS Feed On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of…

How Long Should Your Content Be? What Works On Blogs, Facebook and More

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It…

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User Generated Content for Sales

Infographic: Using User Generated Content To Boost Sales

If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas,…

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