The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn’t delegate.

Why Are You Working So Hard?

The latest technological advances promise increased efficiency and productivity but have prompted even more labor. Here’s one entrepreneur’s solution.

testing in marketing

Testing Is At The Heart Of Marketing Success

Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the long-term. It is not enough to simply create a quality marketing program and leave it alone to do its job. Rather, the marketing plan for any business needs to be…

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mobile visitors

Study: More Than 30 Percent Of Consumers “Mobile Only”

According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents believe mobile is the “most important…

Please visit Marketing Land for the full article.