Social Media Marketing with Influencers

How to Protect Your Brand When Working With Social Media Influencers

How to Protect Your Brand When Working With Social Media Influencers by Paul Johnson  Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for “League of Legends” helped the game become the…

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn’t delegate.

mobile visitors

Study: More Than 30 Percent Of Consumers “Mobile Only”

According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents believe mobile is the “most important…

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great-company-culture

The Secret To Better Online Marketing: It’s Not What You Think

A Zappos customer service employee recently set a record with an epic ten-hour conversation with a customer. At Netflix, employees get unlimited PTO because the company concluded “we should focus on what people get done, not on how many days worked.” So, what do these random tidbits…

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Publicity that Can’t Be Bought | Podcast

By Scott Stratten (Via: http://feedproxy.google.com/~r/unmarketing/~3/ykW0IUi7WIY/) Subscribe on iTunes RSS Feed On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of…