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Does Facebook Have A Sharing Problem?
By Martin Beck
Global Web Index survey shows a steep year over year drop in people’s sharing activity on Facebook. The social network denies the trend, but has been making more efforts to prompt conversation.
In the third quarter, the GWI survey showed that 34 percent of Facebook users updated their status, down from 50 percent in the same period last year. The drop was even greater for photo sharing, plunging from 59 percent to 37 percent.
It’s not that people are visiting Facebook less. GWI’s quarterly survey of 50,000 internet users, including nearly 40,000 on Facebook, found that 65 percent visit Facebook daily, but these days, they are lurking more and posting less.
Not surprisingly, Facebook is disputing the results of the survey, which was first reported by the Wall Street Journal.
“People continue to share a ton on Facebook and the overall level of sharing has remained not only strong, but similar to levels in prior years,” a Facebook spokesperson wrote in an email to Marketing Land.
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