By Scott Stratten (Via: http://feedproxy.google.com/~r/unmarketing/~3/ykW0IUi7WIY/)

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On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of the situation when a company makes an honest pricing mistake, and then being upset and bad-mouthing the company when refunds were given.

Other topics include:

• [00:01:49.28] The New Moron Mountain
• [00:06:09.07] The surprising reason someone wouldn’t share my video with his boss
• [00:10:27.13] The story of the day
• [00:12:50.26] Why being awesome is not a campaign
• [00:13:48.04] How Under Armour got on my radar
• [00:14:31.14] Why you don’t need courses on storytelling
• [00:14:42.09] Why our focus shouldn’t be on putting out fires
• [00:15:31.00] The importance of saying thanks
• [00:16:16.28] Why the key to viral isn’t spread
• [00:17:26.10] When it’s important to add your logo to an image
• [00:18:59.06] When differentiating your brand comes in
• [00:20:10.13] Something that happened on the Internet that upset me
• [00:20:45.10] The meaning of social extortion
• [00:24:03.05] The actions of people already upset with a brand
• [00:28:05.12] This embarrassed me
• [00:29:15.09] What grows brand defenders
• [00:30:23.08] Why you can’t take one brand’s good deed to guilt another brand
• [00:32:29.12] Why some brands can’t stand Twitter
• [00:32:54.05] What happens once you compromise integrity

• And so much more. . .

Items mentioned in this episode

• JustKeepingBusy.com
• Under Armour Just Made This 5-Year-Old Dog Attack Survivor Feel Like A Superhero
• The One Nightstand You’ll Never Regret

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound