Why Are You Working So Hard?

The latest technological advances promise increased efficiency and productivity but have prompted even more labor. Here’s one entrepreneur’s solution.

google+ name change policy

Everything You Need To Know About The New Google+ Name Policy: An Explainer

Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube’s notorious commenters now be able to unleash more ugliness behind a fresh cloak of…

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testing in marketing

Testing Is At The Heart Of Marketing Success

Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the long-term. It is not enough to simply create a quality marketing program and leave it alone to do its job. Rather, the marketing plan for any business needs to be…

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