User Generated Content for Sales

Infographic: Using User Generated Content To Boost Sales

If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas,…

Please visit Marketing Land for the full article.

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perceptions of a publicist

In PR Image is Everything, Including Your Own

In the past we have discussed in great detail the importance of knowing your worth, in business.  The PR Industry is all about perception, the fine tuning of opinions and image..image…image. April 16th at 8pm EST, we will be joining co-founder of Women In PR,  Anje Collins, for a members only webinar  to discuss if…

Support local small businesses

Show your community some (much needed) support and shop local!

Know the small mom and pop business around the corner, the one that knows you by name? The small business on the corner that always goes the extra mile to make sure you feel welcome, and greets you with a wide smile and warm hello when you walk in the door? We do too and we love them! No not that kind of ”love’ that everyone throws around so carelessly these days….we truly love and appreciate these businesses, we care about their success, their failure and invest in them!

These small businesses, mom and pop local retailers are the life blood of every community and we support them as often as possible, not only in our own neighborhood but when we travel from town to town or state to state. So with the Holiday Season approaching, we challenge all our loyal readers to go the extra mile this season and take the extra time to step away from the big box stores or flag ship stores in the crowded malls and visit the smaller local owned businesses and give them the chance to turn you from a casual shopper, to a customer for life!

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