webinar creation

Yo, Yo, Yo! This Is How You Webinar!

A business application adopts a hip-hop persona in On24’s latest effort promoting its webinar services.

The post Yo, Yo, Yo! This Is How You Webinar! appeared first on Marketing Land.

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The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn’t delegate.

How Long Should Your Content Be? What Works On Blogs, Facebook and More

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It…

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data vs creativity

Data Vs. Creativity: The Content Marketer’s False Choice

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a…

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User Generated Content for Sales

Infographic: Using User Generated Content To Boost Sales

If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas,…

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building a profitable business

Building a Profitable Business vs. A Stressful Hobby

Yesterday was a crazy busy day for RAW Marketing…I spent the majority of the day downtown Chicago at the Social Media Masters Summit helping out with some GREAT people and then racing back to the office to host a webinar with the Women In PR Organization (What to Charge and Knowing Your Worth) that excitingly enough,…

Social Marketing Content Wordle

3 Ways Digital Content Creation is Changing Marketing

We are so excited about this week guest blogger, Nicole Crimaldi the smart, business savvy brains behind MCG Media, Inc. She’s a marketing powerhouse and we’re sure that you will find her contribution this week as informative as we did. Make sure to check out her website and follow all the MCG Media, Inc. happenings on Facebook and…