Social Media Marketing with Influencers

How to Protect Your Brand When Working With Social Media Influencers

How to Protect Your Brand When Working With Social Media Influencers by Paul Johnson  Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into the influencer marketing arena. Riot Games’ influencer strategy for “League of Legends” helped the game become the…

webinar creation

Yo, Yo, Yo! This Is How You Webinar!

A business application adopts a hip-hop persona in On24’s latest effort promoting its webinar services.

The post Yo, Yo, Yo! This Is How You Webinar! appeared first on Marketing Land.

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The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn’t delegate.

mobile visitors

Study: More Than 30 Percent Of Consumers “Mobile Only”

According to the new “Mobile Path to Purchase Study” from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents believe mobile is the “most important…

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How Long Should Your Content Be? What Works On Blogs, Facebook and More

Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It…

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