Publicity that Can’t Be Bought | Podcast

By Scott Stratten (Via: http://feedproxy.google.com/~r/unmarketing/~3/ykW0IUi7WIY/) Subscribe on iTunes RSS Feed On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of…

perceptions of a publicist

In PR Image is Everything, Including Your Own

In the past we have discussed in great detail the importance of knowing your worth, in business.  The PR Industry is all about perception, the fine tuning of opinions and image..image…image. April 16th at 8pm EST, we will be joining co-founder of Women In PR,  Anje Collins, for a members only webinar  to discuss if…

marketing-advertising-pr

Marketing vs. PR vs. Advertising what’s the difference?

These days it seems the lines between Marketing, PR and Advertising are becoming less and less defined. With viral marketing videos that leave you wondering if you should be buying the soda they’re drinking or the shoes they’re wearing, it’s no wonder that many up and coming professionals in these communication based industries are scratching…